A history of IFOS: Providing consumers with peace of mind since 2004

September 10, 2014

Did you know that 2014 marks the 10th anniversary of the IFOS Program?  To commemorate this significant milestone, we take a look back at the history of the program and reflect on how it has helped consumers find the highest quality fish oil products since 2004.


In 2002 William Rowe, an ambitious entrepreneur, partnered with Dr. Bruce J. Holub, an omega-3 expert and Professor Emeritus at the University of Guelph, to develop and market an omega-3 diagnostic blood test for consumers.  The launch of the test helped to address the need for a scientifically sound means of measuring an individual’s omega-3 status from whole blood, something that was lacking in the healthcare industry at the time (learn more about in omega-3 blood testing our previous post).

Around that time, quality concerns surrounding fish oil—the most popular and extensively researched omega-3 product on the market—began to saturate mainstream media.  Consumers across the globe were becoming increasingly concerned that the fish oil supplements they were feeding themselves and their families were contaminated with PCBs, dioxins, furans and heavy metals such as mercury, lead and arsenic.  (Learn more about fish oil quality concerns.)

In an effort to meet the growing needs of the omega-3 industry, the IFOS Program was born in 2004.  Today, IFOS has tested thousands of products and has set the world’s highest standards for fish oil stability, purity and quality.

Here we provide some key facts and stats about IFOS, the world’s only certification program exclusively for fish oils:

IFOS by the numbers

Looking for safe, high quality fish oil?  Find out if your favourite brand has been certified by IFOS for safety, stability and quality by exploring IFOS Consumer Reports now.

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